Blinking News on LinkedIn: #effieawards #effieawardstürkiye #marketing #advertising #effietürkiye (2024)

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The Effie Awards Türkiye, organized for the 16th time this year byReklamcılar Derneği - Turkish Association of Advertising Agencies ve Reklamverenler Derneğiin collaboration with Effie Worldwide, were presented to their recipients at a ceremony yesterday evening.This year, 72 awards were given at the ceremony, and 45 categories, including 188 sectoral and 149 private ones, were accepted for application. The categories with the highest number of applications were Snacks, Multiple Retail and Marketplace, and Household Cleaning and Care Products.The opening speecheswere deliveredby Burcu Özdemir, President ofReklamcılar Derneği, and Ahmet Pura, President ofReklamverenler Derneği.In her opening speech, Burcu Özdemir emphasized the importance of the Effie Awards, stating,"At the core of our profession lies the creation of effective and creative works. Effie is the biggest advocate and evaluator of this culture in Türkiye. We gather here tonight to celebrate these valuable awards, which prove howour work can be measuredwith creativity, spread to wide target audiences, and make our voices heard worldwide. The existence of Effie adds great value to all of us, so we are grateful for Effie."Ahmet PURA,expressed his disappointment in the Social Gender Equality category, saying,"Every year, I present an award for Social Gender Equality in Advertising; however, I am very sorry this year. Because there were very few applications in this category, and unfortunately,no work deserving of the award was found. According to our Effie Award-winning and Finalist TV Commercials Equality Report, which we have been conducting for six years, while the results regarding equality were good last year, we see that progress has slowed down. In addition to the main parameters we follow, we have also been looking at age, body size, and disability status in the use of main characters for the past two years. Unfortunately, we have observed an increase in discrimination, especially in the over-50 and plus-size categories. I invite all brands and agencies to be more careful about this. #EffieAwards #EffieAwardsTürkiye #Marketing #Advertising #EffieTürkiye

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    Developed countries provided and mobilised USD 115.9 billion in climate finance for developing countries in 2022, exceeding the annual 100 billion goal for the first time and reaching a level that had not been expected before 2025.According to new figures from the OECD - OCDE, in 2022 climate finance was up by 30% from 2021, or by USD 26.3 billion. This is the biggest year-on-year increase to date and means that the 100 billion mark was reached a year earlier than the OECD hadpreviously projected, albeit two years later than the initial target date of 2020.“It is good to see that developed countries have exceeded the USD 100 billion goal in 2022. Exceeding this annual commitment materially by more than 15% is an important and symbolic achievement which goes some way towards making up for the two year delay, which should help build trust. We encourage developed countries to keep up the momentum, also to leverage it further with additional policy efforts to boost private climate finance,”OECD Secretary-General Mathias Cormannsaid. “It will be important to sustain this level of elevated support through to 2025 while also increasing our ambition for the new post-2025 goal. Multilateral providers and the private sector will be key to further bridging the investment gap, notably in areas such as clean energy, agriculture and resilience. For the post-2025 period, the scope and design of the New Collective Quantified Goal on climate finance must be more comprehensive and effective than the existing goal by optimising the roles of different actors, finance sources, and policy incentives in order to address the scale and range of climate-related finance needs.”#ClimateFinance #CleanEnergy #Sustainability #OECD

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    Schneider Electric has appointed Bihter Gönenli from Türkiye as the Director of Commercial Operations for the organization in Azerbaijan, Turkmenistan, and Georgia countries.In her new role, Gönenli will lead all Schneider Electric commercial activities and organizations necessary for the strategic transformation of energy management and automation, sustainable energy infrastructures, and electrification solutions in Central Asia countries. She will oversee all operations from Baku, Azerbaijan.With a career spanning 17 years at Schneider Electric in various positions and possessing extensive leadership experience, Gönenli graduated with a degree in electrical engineering. She successfully completed programs in 'Leadership,' 'Strategy and Leadership,' and 'Women Leadership' at educational institutions such as Sabanci University and INSEAD.Gönenli, who has been particularly involved in social responsibility projects related to the representation of women engineers in the industry, is positioned as one of Schneider Electric's role model women leaders in the region.#newbeginnings #SchneiderElectric #WomenLeaders

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    Lombard Odier Group, a global wealth and asset manager with a 60-year legacy in theMiddle East, today revealed the results from its2024 United Arab Emirates (UAE) Expat Study, which focusses on the needs, goals and experiences of high-net-worth (HNW) expatriates living in the region. Key findings reveal a strong and growing demand for sophisticated wealth management advisory services, fuelled by low levels of familiarity with local regulations and existing wealth planning arrangements, as well as a growing intent from HNW individuals to remain and/or retire in the region.The study highlights the strong draw of the UAE for Western expats, more than 40% of whom cite high quality of life and investment opportunities as the primary drivers for moving to the region. Younger HNWs primarily locate for business purposes, for example to benefit from the region’s strong regulatory or legal framework (29%) or to create a start-up (25%). A quarter of expats also stated their desire to settle in the region permanently, a figure that rises to 49% amongst those aged 51 and above.Amer Malik, Head of Middle East International at Lombard Odier Groupcommented: “In the dynamic wealth management landscape of the UAE, the growing HNW expatriate community is increasingly seeking sophisticated and trusted advisors to help strengthen their knowledge across a range of issues, from wealth preservation and international wealth transfer to the taxation and regulatory implications of a relocation to the UAE.“Our latest study identifies a marked preference amongst HNW expats for private banks as advisors of choice. At Lombard Odier, we are dedicated to providing our clients with customised solutions that integrate their goals and needs over different timespans and generations, enabling them to fully leverage the unique financial landscape and quality of life the UAE offers.“Lombard Odier’s growing presence in the UAE, highlighted by theAbu Dhabi officeand the opening of our new office in the dynamicDubai International Financial Centre (DIFC),is a testament to our commitment to serving the unique needs of the HNW expatriate community and further cements Lombard Odier’s reputation as a trusted advisor in the Middle East.”#expats #wealthmanagement #rethinkeverything #lombardodier

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    Azentio Software (“Azentio“), a leading end-to-end software company specializing in the BFSI sector – today announces the appointment of Rahul Arora as its new Chief Sales Officer. This move further strengthens Azentio’s leadership team as Arora spearheads sales expansion and growth in alignment with the company’s vision.Speaking on his new role, Arora said, “I am excited to be joining the team at Azentio as Chief Sales Officer as they drive the future of transforming businesses through technology in the BFSI sector. I look forward to leveraging my experience and working alongside our talented sales team to grow revenues and continue to expand our market presence. I am confident in the outstanding business value Azentio’s products can deliver to our customers and am committed to building deep customer engagements and building for future growth.”Sanjay Singh, CEO of of Azentio, commented, “I am delighted to welcome Rahul to Azentio as our Chief Sales Officer. His expertise and background in managing and growing sales functions globally coupled with his in-depth knowledge of our key markets make him an ideal fit for this role. I see Arora’s extensive experience in new business development, crafting customer relationships, and dedication to execution as playing a pivotal role in the future growth of Azentio.”With over 25 years of experience in the IT industry, Arora has championed several key customer initiatives as well as built the go-to-market strategies needed for targeting industry specific business opportunities. In his previous role at Trellix (McAfee Enterprise + FireEye) as their first Managing Director for South Asia, he was instrumental in building exceptional pipeline growth, ensuring solid sales execution, and driving customer relationships to achieve sustainable growth.#newbeginnings #leadership #ITindustry #Azentio

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    Total Media Group, which includes both behavioural planning media agency Total Media and behavioural consultancy Behave, has joined forces with Mediaplus Group, Europe’s leading independent media agency and a subsidary of Europe’s biggest independent agency group, Serviceplan Group.Thomas Laranjo, CEO of Total Media Group, comments: “Total Media Group has gone from strength to strength over the past 12 months. Our media business delivered a 90% pitch conversion rate leading to £60m in new additional billings, and our behavioural consultancy Behave delivered groundbreaking work around AI and psychological safety into nationally known brands. It has also helped launch brands like TikTok into the UK and is currently working with Snap Inc.. Joining Mediaplus is an acknowledgement of our potential for growth as one entity, combining our behavioural expertise with Mediaplus’ global footprint. Mediaplus is a long-term partner of ours, so we know this will be a fruitful and happy partnership. Ultimately, everything we do is in service of our clients, our people and our partners – our commitment to these principles is reflected in the leadership team of Mediaplus.”Matthias Bruell, CEO Mediaplus Group, adds: ”The acquisition of Total Media Group is the next milestone in our strategic growth agenda, strengthening the global expertise of Mediaplus. At the same time, it represents a significant expansion for the entire Serviceplan Group. The UK is an important market for the management of global clients, which is why we established a joint venture with Total Media in 2016, which has become an absolute growth and success story. Together with our partners in London and now newly appointed CEO Tom Laranjo, we serve major international clients such as BMW Group, De'Longhi and E.ON. Full integration is therefore a logical step that will enable further synergies and even closer interaction.The combined depth of expertise and breadth of services of our two agencies, together with the international structure of the Mediaplus Group, makes us not only a leader in the UK market, but also the partner of choice for global account management.”Guy Sellers, Chairman, Total Media Group, comments:“Total Media has always been proudly independent, and we are delighted to be joining forces with Mediaplus, Europe’s largest independent agency. Having worked with Mediaplus across a wide range of clients since 2016 this is a very natural coming together. I believe the access to wider resources and geographic reach will be very exciting and create opportunities for our teams and clients alike. I wish a fond farewell and thanks to Mike Sell who founded the agency over forty-two years ago. His leadership and encouragement has helped grow Total Media into the business it is today together with its distinct culture and style.”#MediaAgency #TotalMedia #Behave #Mediaplus #Serviceplan

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    Two senior-level appointments were made within Abdi Ibrahim Pharmaceuticals. Kristin Aslaner Aras has been appointed as the Abdimed Marketing Director, and Güngör Lal has been appointed as the Supply Services Director.Kristin Aslaner Aras: Abdimed Marketing DirectorKristin Aslaner Aras, a Koç University's Computer Engineering Department graduate, most recently served as the Abdimed Marketing Manager at Abdi İbrahim. In her new role as Abdimed Marketing Director, Aras will play a key role in determining and implementing marketing strategies for the company's consumer health portfolio.Güngör Lal: Supply Services DirectorGüngör Lal, a graduate of Yıldız Technical University's Mechanical Engineering Department, most recently served as the Director of Technical Operations Maintenance, Investments, and HSE at Amgen-Gensenta.Lal will lead the planning, management, and development of the company's supply services processes in his new role.#newbeginnings #supplyservices #consumerhealth#leadership #abdiibrahim #healinglives

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    Established in 1994, celebrated its 30th anniversary with a spectacular evening held at Çırağan Palace Kempinski Istanbul, attended by renowned personalities.Ramazan Kaya, Chairman of the Board of Directors of Saat&Saat, began his speech by saying, "Founded in 1994, Saat&Saat has become the 'Watchmaker of Turkey' today, with a massive team of over 1000 people and representing the distribution of more than 30 brands." He concluded by expressing gratitude to the guests and business partners who attended the event from abroad.#SaatveSaat

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    Sanofi Türkiye's entrepreneurship program PharmUp, developed in collaboration with Endeavor Türkiye to support the development of innovative ideas that will create added value in the healthcare sector, participated in the International Start-up and Technology Fair Vivatech Fair held in Paris.Among the ventures selected to participate in this year's fair were:👉 Aivigo, which intersects wellness and online therapy; 👉 CorPal Health, which offers evidence-based solutions for chronic disease management using the latest technology; 👉 Medicasimple, a patient-tracking application designed for clinics and practices; 👉 MediTechLabs, a platform that automates documentation processes in healthcare using artificial intelligence and voice recognition technologies, providing cost and time savings for hospitals and doctors; 👉 RareSum, a decision-support platform for doctors that aims to shorten the diagnosis time and increase the accuracy of rare diseases.#Vivatech #AIvigo #CorPal #Medicasimple #MediTechLabs #RareSum #AI #PharmUp #SanofiTürkiye #EndeavorTürkiye #Sanofi #Endeavor

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