150010_Creative-Services_Target-Personas_06a (2024)

%PDF-1.6%âãÏÓ1 0 obj<>/OCGs[12 0 R]>>/Pages 3 0 R/Type/Catalog>>endobj2 0 obj<>stream application/pdf <alt> <li xml:lang="x-default">150010_Creative-Services_Target-Personas_06a</li> </alt> Adobe Illustrator 27.2 (Macintosh) 2023-03-28T16:51:56-04:00 2023-03-28T16:51:56-04:00 2023-03-28T16:51:56-04:00

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*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*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
  • proof:pdf uuid:65E6390686CF11DBA6E2D887CEACB407 xmp.did:b357fb41-f797-434c-91fc-3fb92177398d uuid:755e1ff5-fd4e-ce44-ae5c-bbfc024ab4b9 uuid:eba6de37-6fdc-514c-a9b3-2cf45c164b5e xmp.did:c85477e0-bd0a-443a-b979-f7c4373e4851 uuid:65E6390686CF11DBA6E2D887CEACB407 default
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    150010_Creative-Services_Target-Personas_06a (2024)

    FAQs

    How to identify a target persona? ›

    How to build target personas
    1. Consider their lifestyle: Do they have a lot of disposable income? ...
    2. Think about their ambitions: Are they career or money motivated? ...
    3. Research their attitudes: What are their opinions on certain brands?

    How to identify the target audience? ›

    Businesses need to identify their target audience in order to tailor their marketing strategies and connect with their desired customers.
    1. Target audience vs. ...
    2. Purchase intention. ...
    3. Interests. ...
    4. Subculture. ...
    5. Determine the characteristics of your products or services. ...
    6. Research your market. ...
    7. Create buyer personas.
    Sep 26, 2023

    How to find your competitors' target audience? ›

    One of the easiest ways to get a quick understanding of the type of customers your competitors are targeting is by checking out their customer list. Since customer logos equals company credibility, your competitors will often list many of their customers on the homepage.

    What is persona based targeting? ›

    Persona based marketing means developing a fully-fleshed buyer persona. This isn't just general demographic information, but includes things like specific age, education level, profession, income level, hobbies, beliefs, and habits.

    How do I identify my personas? ›

    You identify personas through user research such as user interviews, surveys, behavioral analytics, and more. You then create user personas to reflect the real-life wants and needs of your target audience.

    How do you determine your target? ›

    7 Ways to Determine Your Target Audience
    1. Analyze Your Customer Base and Carry Out Client Interviews. ...
    2. Conduct Market Research and Identify Industry Trends. ...
    3. Analyze Competitors. ...
    4. Create Personas. ...
    5. Define Who Your Target Audience Isn't. ...
    6. Continuously Revise. ...
    7. Use Google Analytics.

    What is the difference between target audience and persona? ›

    Buyer personas differ from target audiences in that they are much more focused. Whereas a target audience defines a group of customers, a buyer persona zooms in to look at specific members of that group.

    Who are your target customers? ›

    The term “target customer” refers to the audience you want to engage with the help of your marketing efforts. These people are most likely to buy your goods or services if they find out about them through one of your marketing efforts.

    What are the four types of target audiences? ›

    Demographic, psychographic, behavioral and geographic segmentation are considered the four main types of market segmentation, but there are also many other strategies you can use, including numerous variations on the four main types. Here are several more methods you may want to look into.

    What are 3 ways you can identify your target market? ›

    Tools like surveys, focus groups, and in-person discussions can help you understand what your target market needs, why it is (or isn't) shopping with you, and what you can do to make your offerings more appealing. You can also look at data from your POS or CRM to glean insights about your customers.

    What is an example of a target audience? ›

    A target audience is a group of people likely to consume your content, engage with your brand, and make a purchase from you. For example, if you sell fitness supplements for women, your target audience could be women who are into fitness, they're probably aged 20 to 50 and live in urban areas.

    What are the 4 personas? ›

    Four Different Types of Personas
    • Goal-directed Personas. This persona cuts straight to the nitty-gritty. ...
    • Role-Based Personas. The role-based perspective is also goal-directed, and it also focuses on behavior. ...
    • Engaging Personas. ...
    • Fictional Personas.
    Feb 8, 2024

    What is a persona model? ›

    Personas are fictional characters, which you create based upon your research in order to represent the different user types that might use your service, product, site, or brand in a similar way. Creating personas helps the designer to understand users' needs, experiences, behaviors and goals.

    How do you identify target segments? ›

    Broadly speaking, identifying a market segment requires the following three criteria. To start, the main needs of a sub-group must be hom*ogenous. Second, the segment must share distinct characteristics. Finally, the segment produces a similar response to marketing techniques.

    How can a persona be determined? ›

    Simply put, a customer persona, or buyer persona, is an extremely distilled version of your target customer. To create a buyer persona, you'll want to take all of that big-picture data from your target customer and make it personal. Use it to create an avatar of a single customer — one who represents your audience.

    How to identify the target audience of a text? ›

    To define your audience, it helps to think about these things:
    1. Probable age.
    2. Probable sex.
    3. Probable education.
    4. Probable economic status.
    5. Probable social position.
    6. Probable values.
    7. Probable assumptions.

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